More audiences say they are also streaming content outside of the standard nightly ritual. With more flexibility during the day, and better connections on public transit, long-form content is being streamed during commutes, at lunch breaks, and throughout the day—not just at the end of it.
Global Streamers Say:
Like streaming during downtime in the day, like when ‘I am commuting, or having lunch.
Say they stream content on the go more than they stream at home.
Of global streamers regularly or always stream internationally.
Source: Disney Advertising and Culture co-op, Fall 2024
