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Global Streaming Snapshot

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With access to content transcending borders and platforms creating more parity across regions, global streaming has officially become mainstream — expanding access to stories from different countries, cultures, and languages like never before.

Global Streamers Say They:

0 %

Watch at least some content from other countries.

0 %
Watch (either often or sometimes) content that is dubbed or has subtitles.
0 %

Prefer content from a mix of countries vs. content mainly from their own country. We are calling this cohort Cross-Cultural Streamers.

Latin America has the highest percentage of Cross-Cultural Streamers (68%), especially Argentina (73%) and Brazil (72%).

"I think that my generation is one of the first generations to be so connected with the world and sharing so many practices that are global."
Vicky, 19 | Argentina 🇦🇷
"There's more access to Korean content globally, and it has impacted people in the US and in Europe and in Latin America."
Jessica, 41 | Korea 🇰🇷
"My daughter Nina is growing up with four languages. Watching streamed content has been a way for her to be exposed to these languages in a different way."
Tove, 38 | Germany 🇩🇪

Source: Disney Advertising and Culture co-op, Fall 2024