SportsCenter x Flip the Game

To further their ongoing commitment of driving greater coverage of women’s sports, ESPN and Ally Financial partnered to create an original content series called “Flip the Game”, which introduced a refreshing role-reversal take on sports in the media, and how the mostly-overlooked coverage of men’s sports has become seemingly on the rise. The 3 spots feature former WNBA star Sue Bird who explains how Ally is confronting the challenges facing women’s sports and helping to change the game.