Man in Black

In a Monday Night Football takeover designed to get fans buzzing about Warner Bros.’ ‘Black Adam’ ahead of its theatrical release later that week, we created custom creative that tied together themes and imagery from the film with a star from the MNF matchup – Khalil Mack of the Los Angeles Chargers – in a spot that ran just ahead of kickoff for the game. Our spot sees Khalil ‘charge up’ with Black Adam’s powers, rising to the moment for his team.

In addition, we worked with WB to create a tease open for the MNF broadcast narrated by the star of Black Adam, Dwayne Johnson. ESPN’s Creative Content Unit shot and produced the tease, which subtly nods to the film while speaking to topical storylines in the MNF matchup.