NBA & WNBA x Right Kind of Magic

ESPN’s long-standing creative partnership with State Farm continues with new work aimed at basketball fans, just in time for the push to the NBA Playoffs and the WNBA Draft. State Farm revived their “magical jingle” campaign – where the State Farm jingle summons Jake From State Farm or a State Farm agent – but with a twist: now other ‘magical’ words can summon… well, not State Farm (like Ludacris, for example). Our additions to the campaign star ESPN’s own Mike Breen and Monica McNutt, as well as WNBA superstar Kelsey Plum, having some fun with their own magical phrases.