Full Court Press x Inner Baller

ESPN partnered with State Farm for a clever campaign that placed contextually tailored creative in specific moments of the ESPN+ original docuseries, ‘Full Court Press’. Starring players who featured in the documentary (Caitlin Clark, Kamilla Cardoso, and Kiki Rice, the campaign’s empowering storytelling taps into their “inner ballers” — the young girls who fell in love with the game. The strategic, heartfelt campaign felt like an organic extension of the documentary, which allowed viewers to see a more vulnerable side of these elite athletes.