31 Nights of Halloween

In a custom shoot campaign for Hershey’s & Freeform’s 31 Nights of Halloween we bring spooky season to life with a fun, cinematic twist on the classic movie night-in. The spot kicks off as a young couple settles in for a night of Halloween films. The suspense builds as the boyfriend grows increasingly paranoid about eerie visitors lurking outside — only for the tension to break with a playful reveal: the monsters are real, and they’re here for the candy! But when faced with the ultimate choice, “Reese’s or Kit Kat,” there’s only one right answer…