Warner Bros., ESPN
NBA Playoffs x Post-Apocalyptic Ride
WB partnered with ESPN to produce a series of cobranded ads supporting the release of ‘Furiosa: A Mad Max Saga,’ the latest entry in George Miller’s film series. Tapping the Milwaukee Bucks’ star guard Damian Lillard, the spots feature Lillard behind the wheel of his favorite post-apocalyptic ride, highlighting the pros and cons of owning it while going about his daily routine.