American Express, FX
The Bear x Restaurant Stories
Opening a restaurant like The Bear requires relentless passion, resilience, and a deep love for food. FX CreativeWorks, in partnership with American Express, launched “Restaurant Stories” — a three-part series profiling rising chefs from across the country in their restaurants. Each chef shares how their personal journey mirrors Carmy and Sydney’s experiences in The Bear, capturing the dedication and drive it takes to succeed in the competitive and often unforgiving culinary world. This series aired inside pre-roll for The Bear Season Two and found success across FX’s social platforms.